Development Prospects

Development Prospects of the Doors and Windows Industry

1

Revitalizing the Existing Housing Stock: The Main Engine of a Trillion‑Dollar Market

As the growth of new housing slows, the market’s focus has shifted entirely to the existing‑home stock. In China, secondary‑renovation demand for existing homes now accounts for more than 60%, with window and door replacement rates reaching as high as 99%. Coupled with ongoing national policies such as the renovation of older residential communities, these trends have collectively given rise to a replacement‑and‑upgrade market worth over one trillion yuan.

2

Consumption Upgrading: Driving Quality and Premiumization

Consumers’ pursuit of “good homes” is driving the evolution of doors and windows from basic functionality to high performance and aesthetic appeal. Under the dual‑carbon strategy and amid growing demand for quality living, system doors and windows with superior sound insulation and energy‑saving capabilities are seeing rapidly increasing penetration in high‑end residential projects in first- and second‑tier cities, with adoption already exceeding 45% by 2026.

3

Smart Customization: Redefining the Aesthetics of Future Living

In the future, doors and windows will evolve into “smart skins” that think and serve as personalized works of art. No longer mere passive architectural components, they will use AI to actively sense their surroundings, automatically调节室内温湿光风 (adjust indoor temperature, humidity, lighting, and airflow), and seamlessly integrate with the home’s smart devices. At the same time, highly customized designs ensure that their colors, styles, and functions blend flawlessly with the living space, truly becoming aesthetic enablers that elevate the quality of life.

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Franchise Advantages

Eight Reasons to Join Ouno Doors and Windows

01

Brand strength

A well-known enterprise in China’s doors and windows industry

Industry- and consumer‑recognized brand

02

Promotional power

Heavy investment
Forge a powerful propaganda offensive.

03

Marketing Power

Multi-dimensional, omnichannel marketing throughout the year

Creating a brand‑centric focus across all dimensions.

04

Support force

Systematic training empowers proactive marketing support.
Real‑world team support, comprehensively empowering end‑point marketing.

05

Product strength

Exquisitely crafted with meticulous care and artisanal quality.

06

Smart Manufacturing Capability

Possesses a modern production base.
Modernized lean manufacturing empowers the end user.

07

Display strength

Custom-designed by professional designers

Quickly build high‑brand‑identity retail stores.

08

Channel Power

Online-offline integrated traffic generation

Multi-channel customer acquisition and precise customer retention

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